With respect, I must disagree with Mr. Zinsser. We all know the most important part of any article is the title. Without a compelling title, your reader won’t even get to the first sentence. After the title, however, the first few sentences of your article are certainly the most important part.
Journalists call this critical, introductory section the “lede,” and when properly executed, it’s the bridge that carries your reader from an attention-grabbing headline to the body of your blog post. If you want to get it right, try one of these 10 clever ways to open your next blog post with a bang.
1. Be Short and Direct
Minimalists rejoice. Less is more in some cases. This method seems to be especially useful for list posts with a compelling and descriptive title.
Example From: 7 Ways to Get Your Blog Posts Shared On Facebook by Dan Zarella
“Want to maximize sharing of your content on Facebook? Here are seven tips that are sure to help.”
2. The Quirky/Funny Opening Sentence or Paragraph
A little personality goes a long way, especially on a business blog. So don’t be afraid to let loose now and again. When done tastefully (and sometimes not so tastefully), it’s bound to make people take notice.